APA (7th ed.) Citation

Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integated marketing communications (4th ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integated Marketing Communications. 4th ed. Fort Worth: The Dryden Press, 1997.

MLA (9th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integated Marketing Communications. 4th ed. The Dryden Press, 1997.