Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevin Lane , 1956- (Author)
Format: Book
Published: Upper Saddle River, N.J. : Prentice Hall , c1998
Subjects:
Brand name products > Management
Search Result 1
Strategic brand management building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha

Published 2020
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane , 1956-

Published 2013
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane , 1956-

Published 2008
Table of contents only
Search Result 4
Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane , 1956-

Published 2007
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