Strategic brand management building, measuring, and managing brand equity

Bibliographic Details
Main Author: Keller, Kevin Lane 1956- (Author)
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall c1998
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD69 B7 K45 1998
Accession Item Category Format Status Notes
1000075976 OPEN SHELF (30 DAYS) Book Available