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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000024779 |
| 005 |
20210414093000.0 |
| 008 |
021119s1998 |
| 020 |
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|a 0131201158
|
| 090 |
0 |
0 |
|a HD69.B7
|b K45 1998
|
| 100 |
0 |
|
|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 245 |
0 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller
|
| 260 |
2 |
|
|a Upper Saddle River, N.J. :
|b Prentice Hall ,
|c c1998
|
| 300 |
|
|
|a 1 v. (various pagings) :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Brand name products
|x Management
|
| 999 |
|
|
|a 1000075976
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|