Strategic brand management building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
c1998
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000024779 | ||
| 008 | 021119s1998 | ||
| 020 | |a 0131201158 | ||
| 090 | 0 | 0 | |a HD69.B7 |b K45 1998 |
| 100 | 0 | |a Keller, Kevin Lane |d 1956- |e author | |
| 245 | 0 | 0 | |a Strategic brand management |b building, measuring, and managing brand equity |c Kevin Lane Keller |
| 260 | 2 | |a Upper Saddle River, N.J. |b Prentice Hall |c c1998 | |
| 300 | |a 1 v. (various pagings) |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Brand name products |x Management | |
| 999 | |a 1000075976 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||