Strategic brand management : building, measuring, and managing brand equity
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| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c1998
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| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131201158 |