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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000019713 |
| 005 |
20030529.0 |
| 020 |
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|a 0434907960
|
| 090 |
0 |
0 |
|a HF5823
|b .P69 1990
|
| 245 |
0 |
4 |
|a The practice of advertising
|c edited by Norman A. Hart
|
| 250 |
|
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|a 3rd ed
|
| 260 |
2 |
|
|a London :
|b Heinemann Professional ,
|c 1990
|
| 300 |
|
|
|a xviii, 258 p. ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a Marketing series
|
| 500 |
|
|
|a "Published on behalf of hte CAM Foundation and the Chartered Institute of Marketing
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Hart, Norman A. ,
|e author
|
| 710 |
2 |
1 |
|a CAM Foundation
|
| 710 |
2 |
1 |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 1000013683
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013684
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|