The practice of advertising

Bibliographic Details
Main Author: Hart, Norman A. (Author)
Corporate Authors: CAM Foundation, Chartered Institute of Marketing
Format: Book
Published: London Heinemann Professional 1990
Edition:3rd ed
Series:Marketing series
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000019713
020 |a 0434907960 
090 0 0 |a HF5823  |b .P69 1990 
245 0 4 |a The practice of advertising  |c edited by Norman A. Hart 
250 |a 3rd ed 
260 2 |a London  |b Heinemann Professional  |c 1990 
300 |a xviii, 258 p.  |c 24 cm 
440 0 0 |a Marketing series 
650 0 |a Advertising 
700 1 |a Hart, Norman A.  |e author 
710 2 1 |a CAM Foundation 
710 2 1 |a Chartered Institute of Marketing 
999 |a 1000013683  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000013684  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus