Multinational marketing management
| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey :
Prentice-Hall ,
1984
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | 698 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes references and index |
| ISBN: | 0136050492 |