Service management and marketing managing the moments of truth in service competition

Bibliographic Details
Main Author:	Gronroos, Christian 1947- (Author)
Format:	Book
Published:	Lexington
Subjects:	Customer services Service industries > Marketing

MARC


LEADER	00000cam a2200000 7i4500
001	0000019023
008	021119n
020			\|a 0669200352
090	0	0	\|a HD9980.5 \|b .G776 1990
100	0		\|a Gronroos, Christian \|d 1947- \|e author
245	0	0	\|a Service management and marketing \|b managing the moments of truth in service competition \|c Christian Gronroos
260	2		\|a Lexington
300			\|a xxii, 298 p. ; \|c 24 cm.
650		0	\|a Customer services
650		0	\|a Service industries \|x Marketing
999			\|a 1000012092 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus