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Service management and marketi...
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Service management and marketing managing the moments of truth in service competition
Bibliographic Details
Main Author:
Gronroos, Christian 1947-
(Author)
Format:
Book
Published:
Lexington
Subjects:
Customer services
Service industries
>
Marketing
Holdings
Description
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Description
Physical Description:
xxii, 298 p. ; 24 cm.
ISBN:
0669200352
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