The IBM way : insights into the world'smost successful marketing organization
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
Harper & Row ,
c1986
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | 235 p. ; 23 cm. |
| ISBN: | 0060155221 |