The IBM way insights into the world'smost successful marketing organization

The IBM way insights into the world'smost successful marketing organization

Bibliographic Details
Main Authors: Rogers, Buck (Author), Shook, Robert L. 1938- (Author)
Format: Book
Published: New York Harper & Row c1986
Subjects:
International Business Machines Corporation
Computers > Marketing > Case studies
Electronic office machines > Marketing > Case studies
Marketing > Case studies
Description
Physical Description:235 p. 23 cm
ISBN:0060155221

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