Product plus : how product + service = competitive advantage
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1994
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000017928 | ||
| 005 | 20210420093000.0 | ||
| 008 | 021119n | ||
| 020 | |a 0070387982 | ||
| 090 | 0 | 0 | |a HF5415.5 |b .L68 1994 |
| 100 | 0 | |a Lovelock, Christopher H. , |e author | |
| 245 | 0 | 0 | |a Product plus : |b how product + service = competitive advantage |c Christopher Lovelock |
| 260 | 2 | |a New York : |b McGraw-Hill , |c c1994 | |
| 300 | |a xiv, 382 p. ; ; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Competition | |
| 650 | 0 | |a Customer services | |
| 999 | |a 1000016689 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||