Product plus how product + service = competitive advantage

Bibliographic Details
Main Author:	Lovelock, Christopher H. (Author)
Format:	Book
Published:	New York McGraw-Hill c1994
Subjects:	Competition Customer services

MARC


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090	0	0	\|a HF5415.5 \|b .L68 1994
100	0		\|a Lovelock, Christopher H. \|e author
245	0	0	\|a Product plus \|b how product + service = competitive advantage \|c Christopher Lovelock
260	2		\|a New York \|b McGraw-Hill \|c c1994
300			\|a xiv, 382 p. ; \|c 24 cm.
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