APA (7th ed.) Citation

Lovelock, C. H. (1994). Product plus: How product + service = competitive advantage. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H. Product Plus: How Product + Service = Competitive Advantage. New York: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Lovelock, Christopher H. Product Plus: How Product + Service = Competitive Advantage. McGraw-Hill, 1994.