Periklanan sezaman

Bibliographic Details
Main Authors: Bovee, Courtland L. (Author), Arens, William F. (Author)
Format: Book
Published: Kuala Lumpur : Dewan Bahasa dan Pustaka , 1994
Subjects:
Description
Item Description:Translation of: Contemporary advertising. 2nd ed., 1986
Physical Description:xix, 711 p. : ill. ; 28 cm.
Bibliography:Includes bibliographical references (p. 663-665) and index
ISBN:9836237267