Advertising : principles & practice
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Prentice Hall ,
c1998
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xx, 731 p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0137833660 |