Product policy and management

Bibliographic Details
Main Author: McTavish, Ronald (Author)
Other Authors: Baker, Michael J. 1935- (Editor)
Format: Book
Published: London Macmillan 1976.
Series:Macmillan studies in marketing management
Subjects:

MARC

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245 0 0 |a Product policy and management   |c Michael J. Baker, Ronald McTavish. 
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300 |a x, 182 p.   |b ill., form ;  |c 23 cm. 
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650 0 |a New products  |x Management 
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700 0 |a McTavish, Ronald  |e author 
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