Consumer behavior : implications for marketing strategy
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Plano, Tex. :
Business Publications ,
1986.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xiv, 740 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and indexes |
| ISBN: | 0256034141 |