Consumer behavior

Consumer behavior

Bibliographic Details
Main Author: Harrell, Gilbert D. (Author)
Format: Book
Published: San Diego Harcourt Brace Jovanovich c1986
Subjects:
Consumer behavior
Consumers > Attitudes
Motivation research (Marketing)
Description
Physical Description:xvi, 587 p. ill. (some col.) ; 24 cm.
ISBN:0155134515

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