Promotion : advertising, publicity, personal selling, sales promotion
| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1982
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxii, 389 p. : ill. ; ; 24 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0137308957 |