Promotion advertising, publicity, personal selling, sales promotion
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1982
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxii, 389 p. ill. ; 24 cm. |
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| ISBN: | 0137308957 |