Selling, principles and methods

Bibliographic Details
Main Authors: Pederson, Carlton A. (Author), Weitz, Barton A. (Author), Wright, Milburn D. (Author)
Format: Book
Published: Homewood, Ill. : Irwin , 1984.
Edition:8th ed.
Series:The Irwin series in marketing
Subjects:
Description
Physical Description:xviii, 564 p. : ill. (some col.) ; ; 24 cm.
Bibliography:Includes index
ISBN:0256030219