Retail management : satisfaction of consumer needs

Bibliographic Details
Main Authors: Marquardt, Raymond A. (Author), Makens, James C. (Author), Roe, Robert G. (Author)
Format: Book
Published: Chicago : Dryden Press , c1983.
Edition:3rd ed.
Series:The Dryden Press series in marketing
Subjects:
Description
Physical Description:xv, 722 p. : ill. ; ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0030626080