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|a 093688908X
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| 050 |
0 |
0 |
|a HF5415.32
|b .P57 1991
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| 090 |
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|a HF5415.32
|b .P57 1991
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| 100 |
0 |
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|a Piirto, Rebecca
|d 1958-
|e author
|
| 245 |
0 |
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|a Beyond mind games
|b the marketing power of psychographics
|c Rebecca Piirto.
|
| 260 |
2 |
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|a Ithaca, NY
|b American Demographics Books
|c 1991.
|
| 300 |
|
|
|a vi, 263 p.
|b ill. ;
|c 24 cm.
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Market segmentation
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Psychographics
|
| 999 |
|
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|a 1000017925
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|