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20181113093000.0 |
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| 020 |
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|a 093688908X
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| 050 |
0 |
0 |
|a HF5415.32
|b .P57 1991
|
| 090 |
0 |
0 |
|a HF5415.32
|b .P57 1991
|
| 100 |
0 |
|
|a Piirto, Rebecca ,
|d 1958- ,
|e author
|
| 245 |
0 |
0 |
|a Beyond mind games :
|b the marketing power of psychographics
|c Rebecca Piirto.
|
| 260 |
2 |
|
|a Ithaca, NY :
|b American Demographics Books ,
|c 1991.
|
| 300 |
|
|
|a vi, 263 p. :
|b ill. ; ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. [252]-255) and index.
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Market segmentation
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Psychographics
|
| 999 |
|
|
|a 1000017925
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|