Beyond mind games : the marketing power of psychographics
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| Format: | Book |
| Published: |
Ithaca, NY :
American Demographics Books ,
1991.
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| Physical Description: | vi, 263 p. : ill. ; ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [252]-255) and index. |
| ISBN: | 093688908X |