Beyond mind games the marketing power of psychographics

Beyond mind games the marketing power of psychographics

Bibliographic Details
Main Author: Piirto, Rebecca 1958- (Author)
Format: Book
Published: Ithaca, NY American Demographics Books 1991.
Subjects:
Consumer behavior
Market segmentation
Marketing research
Psychographics
Description
Physical Description:vi, 263 p. ill. ; 24 cm.
ISBN:093688908X

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