Consumer behavior : marketing strategy perspectives
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
c1987
|
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256031770 |