Consumer behavior marketing strategy perspectives
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
c1987
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| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvii, 698 p., [16] p. of plates ill. (some col.) 25 cm. |
|---|---|
| ISBN: | 0256031770 |