Consumer behavior : concepts and applications

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Consumer behavior : concepts and applications

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Bibliographic Details
Main Authors:	Loudon, David L. (Author), Della Bitta, Albert J. (Author)
Format:	Book
Published:	New York : McGraw-Hill , c1988
Edition:	3rd ed.
Series:	McGraw-Hill series in marketing
Subjects:	Consumer behavior Consumer behavior > Case studies

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