Consumer behavior for marketing managers
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
Allyn and Bacon ,
c1984
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011467 | ||
| 005 | 20170116093000.0 | ||
| 008 | 021119n | ||
| 020 | |a 0205081207 , |c (pbk.) | ||
| 090 | 0 | 0 | |a HF5415.3 |b .C667 |
| 245 | 0 | 0 | |a Consumer behavior for marketing managers |c edited by Ian Fenwick, John A. Quelch |
| 260 | 2 | |a Boston : |b Allyn and Bacon , |c c1984 | |
| 300 | |a x, 484 p. : |b ill. ; ; |c 24 cm. | ||
| 650 | 0 | |a Consumer behavior | |
| 700 | 0 | |a Fenwick, Ian , |d 1949- , |e author | |
| 700 | 0 | |a Quelch, John A. , |e author | |
| 999 | |a 1000017910 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||