Consumer behavior for marketing managers

Bibliographic Details
Main Authors:	Fenwick, Ian 1949- (Author), Quelch, John A. (Author)
Format:	Book
Published:	Boston Allyn and Bacon c1984
Subjects:	Consumer behavior

MARC


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245	0	0	\|a Consumer behavior for marketing managers \|c edited by Ian Fenwick, John A. Quelch
260	2		\|a Boston \|b Allyn and Bacon \|c c1984
300			\|a x, 484 p. \|b ill. ; \|c 24 cm.
650		0	\|a Consumer behavior
700	0		\|a Fenwick, Ian \|d 1949- \|e author
700	0		\|a Quelch, John A. \|e author
999			\|a 1000017910 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus