Consumer behavior for marketing managers

Consumer behavior for marketing managers

Bibliographic Details
Main Authors: Fenwick, Ian , 1949- (Author), Quelch, John A. (Author)
Format: Book
Published: Boston : Allyn and Bacon , c1984
Subjects:
Consumer behavior
Description
Physical Description:x, 484 p. : ill. ; ; 24 cm.
ISBN:0205081207 ,

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