APA (7th ed.) Citation

Fenwick, I. ., & Quelch, J. A. (1984). Consumer behavior for marketing managers. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Fenwick, Ian , and John A. Quelch. Consumer Behavior for Marketing Managers. Boston: Allyn and Bacon, 1984.

MLA (9th ed.) Citation

Fenwick, Ian , and John A. Quelch. Consumer Behavior for Marketing Managers. Allyn and Bacon, 1984.