Consumer behavior : concepts and strategies
| Main Authors: | , |
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| Format: | Book |
| Published: |
Encino, Calif. :
Dickenson Publishing ,
c1978
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| Subjects: |
| Physical Description: | 562 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0822101998 |