Consumer behavior concepts and strategies

Consumer behavior concepts and strategies

Bibliographic Details
Main Authors: Berkman, Harold W. (Author), Gilson, Christopher C. (Author)
Format: Book
Published: Encino, Calif. Dickenson Publishing c1978
Subjects:
Consumer behavior
Consumers > United States
Description
Physical Description:562 p. ill. ; 25 cm.
ISBN:0822101998

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