Marketing research : measurement and method : a text with cases

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Marketing research : measurement and method :

Bibliographic Details
Main Authors:	Tull, Donald S. (Author), Hawkins, Del I. (Author)
Format:	Book
Published:	New York : London : Macmillan Publishing ; Collier Macmillan , c1980
Edition:	2nd ed.
Subjects:	Marketing research Marketing research > Case studies

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