The marketing research handbook : a decision-oriented approach

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The marketing research handbook : a decision-oriented approach

Bibliographic Details
Main Authors:	Ruddick, Morris E. (Author), Sherwood, Philip K. (Author), Stevens, Robert E. , 1942- (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1983
Subjects:	Marketing research

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