Principles of marketing

Principles of marketing

Bibliographic Details
Main Authors: Lusch, Robert F. (Author), Lusch, Virginia N. , 1949- (Author)
Format: Book
Published: Boston, Mass. : Kent , c1987.
Subjects:
Marketing
Description
Physical Description:xxvi, 757 p. : col. ill. ; ; 25 cm.
Bibliography:Includes index
ISBN:0534038972

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