Qualitative market research : a practitioner's and buyer's guide with illustrations by Christopher Mills

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Qualitative market research : a practitioner's and buyer's guide

Bibliographic Details
Main Authors:	Gordon, Wendy , 1943- (Author), Langmaid, Roy , 1946- (Author)
Format:	Book
Published:	Aldershot, England : Gower c1988
Subjects:	Marketing research

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