Qualitative market research : a practitioner's and buyer's guide

Bibliographic Details
Main Authors: Gordon, Wendy , 1943- (Author), Langmaid, Roy , 1946- (Author)
Format: Book
Published: Aldershot, England : Gower c1988
Subjects:
Description
Physical Description:xiii, 262 pages : illustration ; 26 cm.
Bibliography:Includes bibliographical references (pages [252]-253) and index
ISBN:056605115X