Marketing research : methodological foundations

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Marketing research : methodological foundations

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Bibliographic Details
Main Author:	Churchill, Gilbert A. (Author)
Format:	Book
Published:	Chicago : Dryden Press , c1987
Edition:	4th ed.
Subjects:	Marketing research

Marketing research : methodological foundations

Marketing research : methodological foundations by Churchill, Gilbert A., lacobucci, Dawn

Published 2005