Research for marketing decisions
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1988
|
| Edition: | 5th ed. |
| Series: | The Prentice Hall series in marketing
|
| Subjects: |
| Physical Description: | xii, 784 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0137741758 |