Marketing research : text and cases

Bibliographic Details
Main Authors:	Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format:	Book
Published:	Homewood, Ill. : Richard D. Irwin , 1981
Edition:	5th ed
Subjects:	Marketing research Marketing research > Case studies

Marketing research : text and cases by Boyd, Harper W., Stasch, Stanley F., Westfall, Ralph L.

Published 1991

Published 1977

Published 1972