Essentials of new product management

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Essentials of new product management

Bibliographic Details
Main Authors:	Urban, Glen L. (Author), Dholakia, Nikhilesh , 1947- (Author), Hauser, John R. (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1987
Subjects:	New products > Management

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