Innovation diffusion models of new product acceptance

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Innovation diffusion models of new product acceptance

Bibliographic Details
Main Authors:	Mahajan, Vijay (Author), Wind, Yoram (Author)
Format:	Book
Published:	Cambridge, Mass. Ballinger 1986
Series:	Series on econometrics and management sciences v. 5
Subjects:	Consumers' preferences > Mathematical models > Congresses New products > Marketing > Mathematical models > Congresses

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