Innovation diffusion models of new product acceptance

Bibliographic Details
Main Authors: Mahajan, Vijay (Author), Wind, Yoram (Author)
Format: Book
Published: Cambridge, Mass. : Ballinger , 1986
Series:Series on econometrics and management sciences v. 5
Subjects:

MARC

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008 021119s1986
020 |a 0887300766 
090 0 0 |a HF5415.153   |b .I55 1986 
245 0 0 |a Innovation diffusion models of new product acceptance   |c edited by Vijay Mahajan, Yoram Wind. 
260 2 |a Cambridge, Mass. :   |b Ballinger ,   |c 1986 
300 |a xvi, 318 p. :   |b ill. ;   |c 24 cm. 
440 0 0 |a Series on econometrics and management sciences   |v v. 5 
500 |a Based on a conference held in Oct. 1983 at Harvard University 
504 |a Bibliography: p. 281-299. 
650 0 |a Consumers' preferences   |x Mathematical models   |x Congresses 
650 0 |a New products   |x Marketing   |x Mathematical models   |x Congresses 
700 1 |a Mahajan, Vijay ,   |e author 
700 1 |a Wind, Yoram ,   |e author 
999 |a 1000017834   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus