Innovation diffusion models of new product acceptance

Bibliographic Details
Main Authors: Mahajan, Vijay (Author), Wind, Yoram (Author)
Format: Book
Published: Cambridge, Mass. Ballinger 1986
Series:Series on econometrics and management sciences v. 5
Subjects:

MARC

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020 |a 0887300766 
090 0 0 |a HF5415.153  |b .I55 1986 
245 0 0 |a Innovation diffusion models of new product acceptance   |c edited by Vijay Mahajan, Yoram Wind. 
260 2 |a Cambridge, Mass.   |b Ballinger  |c 1986 
300 |a xvi, 318 p.   |b ill.  |c 24 cm 
440 0 0 |a Series on econometrics and management sciences  |v v. 5 
650 0 |a Consumers' preferences  |x Mathematical models  |x Congresses 
650 0 |a New products  |x Marketing  |x Mathematical models  |x Congresses 
700 1 |a Mahajan, Vijay  |e author 
700 1 |a Wind, Yoram  |e author 
999 |a 1000017834  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus