Innovation diffusion models of new product acceptance

Bibliographic Details
Main Authors: Mahajan, Vijay (Author), Wind, Yoram (Author)
Format: Book
Published: Cambridge, Mass. : Ballinger , 1986
Series:Series on econometrics and management sciences v. 5
Subjects:
Description
Item Description:Based on a conference held in Oct. 1983 at Harvard University
Physical Description:xvi, 318 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. 281-299.
ISBN:0887300766