Product management : strategy and organization
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1982
|
| Edition: | 2nd ed. |
| Series: | Wiley series in marketing
|
| Subjects: |
| Physical Description: | xix, 668 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0471057185 |