Product management strategy and organization
| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley
c1982
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| Edition: | 2nd ed. |
| Series: | Wiley series in marketing
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| Subjects: |
| Physical Description: | xix, 668 p. ill. ; 24 cm. |
|---|---|
| ISBN: | 0471057185 |