Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

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Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

Bibliographic Details
Main Author:	Cafarelli, Eugene J. , 1938- (Author)
Format:	Book
Published:	New York : John Wiley , c1980
Series:	Ronald series on marketing management
Subjects:	New products Product management

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