Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives
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| Format: | Book |
| Published: |
New York :
John Wiley ,
c1980
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| Series: | Ronald series on marketing management
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| Subjects: |
| Physical Description: | xii, 253 p. : ill. ; ; 23 cm. |
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| Bibliography: | Includes bibliography (p. 249) and index |
| ISBN: | 0471046345 |