APA (7th ed.) Citation

Cafarelli, E. J.. (1980). Developing new products and repositioning mature brands: A risk-reduction system that produces investment alternatives. John Wiley.

Chicago Style (17th ed.) Citation

Cafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. New York: John Wiley, 1980.

MLA (9th ed.) Citation

Cafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. John Wiley, 1980.